In 1876, the man who inspired the Etonic name, Charles A. Eaton, opened his first shoe factory in Brockton, MA. Over 60 years later, the Charles A. Eaton company ventured into golf shoe manufacturing, where it quickly gained a reputation for leading-edge technology and design. By the 1950s, hundreds of golf professionals were wearing the company's “Tournament of Champions” line. Two decades later, the Eaton Company recognized an opportunity in the running shoe category, and it soon became one of the most trusted and respected brands among diehard runners.

In 1976, the company officially changed its name to Etonic.

In the years that followed, Etonic was sold and acquired by several different corporations. But despite changes in ownership, the company never lost sight of its core values and quietly continued to build upon its rich heritage of product innovations and industry "firsts." From introducing the first golf shoe with GORE-TEX® linings to its breakthrough Stabilizer™ technology, Etonic continued to pioneer new ways to help athletes feel and perform better, to enhance the experience of their chosen sport and to help them finish one step ahead.

In fact, it was this relentless desire to explore—to innovate—that compelled a team of experienced shoe veterans to buy the company in 2003. Their goal? To link the company's authentic past with its promising future by building great performance product, to reconnect with the loyal customers who have trusted Etonic through the years and to captivate a whole new generation of authentic athletes and fitness enthusiasts.

With this renewed focus, drive, and confidence, Etonic is once again positioned to evolve and return to where our customers always expect us to be.

“First one there.”

Timeline

1876: Charles A. Eaton opens his shoe company in Brockton, Massachusetts.

1915: The C.A. Eaton Co. is one of the largest manufacturers of boots and shoes for the allied troops in World War I.

1945: The Company begins manufacturing golf shoes.

1950’s: The Eaton Company boasts well over 100 PGA and LPGA professionals who wear the Etonic “Tournament of Champions” line.

1961: Golf industry First: The “Comfort Collar” for superior fit and comfort.

1970: Recognizing the growing interest in fitness, Etonic introduces the athletic footwear and gains strong brand recognition in the “Running Boom”.

1976: Charles A. Eaton Golf Company changes it’s name to Etonic.

1980’s: Etonic achieves more golf industry firsts: The first golf shoe with waterproof leathers and the first bio-mechanically designed outsole (Stabilizer™).

1990’s: The company introduces the Difference golf shoe, leader of the spikeless revolution. In the running category, Etonic launches StableAir™ and DRP™ technologies.

2003: Etonic is bought by a group of Athletic shoe veterans. The company returns to Eastern Massachusetts as a stand-alone brand.

2004: Etonic begins manufacturing bowling shoes and introduces Stabilite technology to the bowling shoe industry.

2005: Etonic and W.L.Gore and associates renew their partnership. The company launches a new generation of technical running shoes.

2006: Lotto Sport Italia, world leader in the production of technical footwear for soccer and tennis acquire Etonic Worldwide. The acquisition allowed Lotto to significantly strengthen its US market position by bringing an important and well-known brand within its portfolio.

2008: Etonic introduces PowerUp™ Technology in its golf footwear.