FOOTWEAR PHILOSOPHY

As a high performance technical running company, we build footwear for runners based on the level of stability required for healthy running and their individual ride preference.

Our Footwear Positioning Matrix illustrates how our line is segmented by levels of stability and ride preference. The horizontal axis addresses Levels of Stability and affords three distinct categories; Neutral Support for runners with a biomechanically correct and efficient gait; Moderate Support for runners with mild to moderate amounts of pronation requiring stability; and Maximum Support for runners with severe pronation that require a high level of motion control in their footwear.

The vertical axis of the Matrix addresses “Cushioning Preference” and creates three distinct levels of midsole performance; Performance Ride for the faster runner or racer with a very efficient gait who prefers the performance benefits provided by lightweight footwear; Responsive Ride for the runner who prefers a quicker more energy efficient response that enhances a faster more efficient gait; and a Plush Cushioned Ride for the runner who needs (or wants) the added protection and comfort provided by a plush ride helping those who require maximum protection.

Through this unique approach, Etonic is able to build footwear that meets the specifi c biomechanical needs of the runner while catering to their unique running style and preferences.